Books / Crush It!

Crush It! by Gary Vaynerchuk — illustrated cover

Crush It!

by Gary Vaynerchuk

Gary Vaynerchuk argues that the internet has made it possible for almost anyone to earn a living from their passion. He draws on his own story of using online video, through his show Wine Library TV, to grow his family's wine business and build a personal brand. His formula is simple to say and hard to do. Love your family, work extremely hard, and live your passion. He urges readers to find the subject they could talk about endlessly, build a brand around it, and create content on blogs, video, podcasts and social platforms. Authenticity matters more than polish. Caring for your community, by answering comments and joining conversations, is what builds trust. Most people should start on nights and weekends, stay patient, and monetize later. Above all, he values legacy over quick money.

7 narrated, animated lessons · about 15 minutes in total.

Play lesson 1

Crush It! summary, chapter by chapter

  1. Lesson 1 · 2:06

    Your Passion Can Pay the Bills

    The internet lets ordinary people build real careers around what they love, as Gary did with Wine Library TV.

  2. Lesson 2 · 2:04

    Family, Hustle, Passion

    Gary's core formula is to love your family, work superhard, and live your passion, in that order.

  3. Lesson 3 · 2:10

    You Are the Brand

    Everyone now needs a personal brand, because people connect with and buy from individuals they trust.

  4. Lesson 4 · 2:12

    Be Authentic, Not Polished

    Being genuinely yourself on camera or in writing beats a slick, imitated persona, because authenticity is what makes people stay.

  5. Lesson 5 · 2:01

    Pick Your Platform and Create Content

    Choose the medium that fits your strengths, whether writing, video or audio, and produce valuable content consistently.

  6. Lesson 6 · 2:06

    Care About Your Community

    Answering every comment and joining conversations elsewhere online is how you turn viewers into a loyal community.

  7. Lesson 7 · 1:58

    Play the Long Game

    Start on nights and weekends, be patient before monetizing, and value legacy over quick money to make your passion last.

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