How to Win Friends and Influence People

by Dale Carnegie

First published in 1936, Dale Carnegie's classic grew out of the courses he taught adults on speaking and dealing with people. His core belief is simple: people are driven by emotion and pride far more than logic, and almost everyone deeply wants to feel important. The book is organised into practical principles. It shows how to handle people without stirring up resentment, how to make others genuinely like you, how to win people to your way of thinking without arguing, and how to change behaviour without giving offence. Carnegie illustrates each idea with stories of business leaders, historical figures and his own students. Above all, he insists these methods only work when they are sincere. Flattery and manipulation backfire. Real curiosity, appreciation and respect for the other person's point of view are what open doors.

7 narrated, animated lessons · about 15 minutes in total.

Play lesson 1